The Merchants Of Cool (PBS Special) [Video]

Author: Charlie Bartlett  //  Category: Viral Videos

I know what you’re thinking…PBS Special? Charlie? Seriously? Well, it isn’t your typical special. It basically breaks down how large companies like MTV actually STUDY teens to find out what they like then base off all their programs and products off the research. Have you ever wondered WHY you like certain kinds of clothes or music? Have you ever stopped to think about WHY you think something is “sexy”? HINT: YOU AREN’T AS UNIQUE AS YOU THINK.

After I watched this for the first time I felt so fucking USED! These companies KNOW that teens are vulnerable about trying to fit in and they use that to make money. Sure, this special is a little dated, but it’s STILL relevant today.

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